Any marketer worth their salt has heard of intent data as a whole but very few understand the finer details and how to use it.
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Digital marketers are under a LOT of pressure these days. As we have always been, we're constantly inundated with fresh ideas, new platforms, and innovative technologies to take advantage of. But in addition to that, those of us working with high-flying startups, venture capital or private equity-backed firms, and six-figure enterprise campaigns are also wrestling with investor expectations, demanding CMOs, and an iOS update that has rocked the marketing world.
Fellow marketers - I feel your pain!
Want to know what the biggest problems are that I think marketers are facing AND the solutions my agency is relying upon to solve them? Check it out below!
If you’re a Saas or B2B service company, Account Based Marketing (ABM) is vital to the success of your sales and marketing strategies. ABM helps your sales and marketing teams identify and target the most valuable accounts your company can profit from.
It is a SaaS company’s dream - buyers who don’t need to talk to sales.
5 Tips For A Successful B2B TikTok Account
A successful TikTok marketing campaign can help companies reach new markets and connect with their audience on a deeper and more personal level. The viral potential of TikTok is not like any other social media platform today!
Marketing Operations refers to the people, processes, technology, data, and strategy that drive an organization's marketing efforts. Through all these different roles and factors, the marketing team can operate efficiently and deliver the desired business outcomes.
5 considerations to make the right choice for your business.
5 Quick Tips For Your Holiday Marketing Campaigns
This time of the year is without a doubt the most competitive ever. As we approach Christmas and the holiday season, business owners like you have a great chance to generate more sales and revenue.
Brand new features that are making all the noise…
The days of only analyzing two metrics in your email marketing data - open & click rate - are over. Or at least they should be over! Why? Because while these benchmark metrics served us well for a while, they no longer encompass the full picture of what's going on with your email marketing campaigns. Plus, they probably weren't that accurate to begin with!