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Email Open & Click Rates Are Overrated: 3 Ways To Dig Deeper On Your Email Marketing Campaigns

The days of only analyzing two metrics in your email marketing data - open & click rate - are over. Or at least they should be over! Why? Because while these benchmark metrics served us well for a while, they no longer encompass the full picture of what's going on with your email marketing campaigns. Plus, they probably weren't that accurate to begin with!

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