Any marketer worth their salt has heard of intent data as a whole but very few understand the finer details and how to use it.
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If you’re a Saas or B2B service company, Account Based Marketing (ABM) is vital to the success of your sales and marketing strategies. ABM helps your sales and marketing teams identify and target the most valuable accounts your company can profit from.
It is a SaaS company’s dream - buyers who don’t need to talk to sales.